Wryly Reilly
Wryly Reilly
Sociology to Save Your Life: Rationalization (read aloud by Reilly)
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Sociology to Save Your Life: Rationalization (read aloud by Reilly)

How the hunger for efficiency created a world starved of humanity

Target sucks now. So does Safeway. CVS always has. But the real story isn’t just retail decay—it’s rationalization: the cold logic of efficiency that’s slowly strangling modern life.

In this episode, I unpack why dental floss is now locked behind plexiglass and what it reveals about a much bigger problem. From sociologist Max Weber’s “iron cage” to the creeping dehumanization of everything from healthcare to self-checkout, this is a guided tour through the quietly soul-crushing world we’ve normalized.

If you’ve ever shouted “representative!” into a phone tree or felt personally victimized by a self-checkout machine, this one’s for you.

Welcome to Sociology to Save Your Life. Let's make sense of the systems we’re stuck inside—and maybe, just maybe, find a way out.

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